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From the Heart of
Sonya D. Ferreira
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Confessions of a Christian - Pursuing Christlikeness
In quiet moments of conviction, we’re shaped. Christlikeness isn’t about perfection—it’s about surrender, humility, and letting the Holy Spirit refine us. Strength and grace, Lion and Lamb. May our private battles birth public witness.

Sonya D. Ferreira
Nov 104 min read


When “Now” Overshadows: Resisting Recency Bias in an Age of Distraction
Recency bias makes us fixate on the latest events , but Scripture reminds us history repeats and nothing is new under the sun . Christ remains the same yesterday, today and forever . Anchoring our minds in unchanging truth helps us resist the chaos of the moment. Pause before reacting; anchor in Scripture and stand firm. Don’t be outwitted by Satan’s schemes .

Sonya D. Ferreira
Oct 273 min read


Moral Amnesia: A Call to Righteous Living
In this time, we are challenged to remember what is right, what is moral, what is godly. For true followers of Christ, evidence of genuine faith manifests in the Fruit of the Holy Spirit (Galatians 5:22-23).

Sonya D. Ferreira
Oct 92 min read


A Leader's Vision: Seeing Through A Dim Glass
I remember the first time I walked into the house we later purchased. The realtor opened the door, and I stepped into a room framed by a wall of windows overlooking calming waters.

Sonya D. Ferreira
Sep 112 min read


A Leader’s Filter – A Damascus Road Encounter?
Filters. We all have them, and they quietly shape our daily decisions, judgments, and reactions to others. They decide how we interpret someone else’s choices and how we justify our own.

Sonya D. Ferreira
Aug 263 min read


Love’s Hangover
From the Heart of CEO, Sonya Ferreira
This morning, I woke up to something I’ve never experienced before… a hangover but not the kind brought on by alcohol or chemicals.

Sonya D. Ferreira
Aug 132 min read


You Are Built for This – A Leader’s Resilience in Challenging Times
In difficult seasons, people do not always have the strength to come to where you are as a leader. That is why leaders must go to where they are and call them up.

Sonya D. Ferreira
Jul 242 min read


A Leader's Sensitivity - Weathering Disappointments
Fireworks are a family tradition in our home. Every July 4th and New Year’s Eve, we make it a point to let our son enjoy the spectacle. Since his first show, he has been mesmerized with them. As a mother, I was mesmerized with his face watching the display. The dazzling lights, the crackle in the sky is one of those experiences that signal excitement, but this last trip did not go as planned.

Sonya D. Ferreira
Jul 112 min read


Breathe the Free Air: Embracing Leadership and Life Transitions
In May 2025, I woke up differently. Not to an alarm clock or a rush of deadlines, but to the quiet realization that today is the first day of early retirement. This transition did not unfold in the way I imagined. Life rarely follows our scripts.

Sonya D. Ferreira
Jun 244 min read


Leadership in Every Gesture: The Cultural Significance of Seeing and Honoring Others
For me, it’s personal. I served 22 years in the military. My family? Nearly 200 years of combined service across all branches. We value freedom—not just as a concept, it’s a family legacy.

Sonya D. Ferreira
Jun 192 min read


Fathers Are Leaders Too
As we head into this special weekend, I want to take a moment to say “Thank You” to every person who participated in the Rites of Passage Manhood Challenge. Your stories are a spark to keep the flame burning for the celebration of good men and leaders.

Sonya D. Ferreira
Jun 162 min read


The Pit, the Prison, and the Palace: A Father's Call to Leadership
Fatherhood reveals itself in many forms, but certain traits remain foundational: responsibility, integrity, and leadership. True leadership—especially as fathers—is not about titles or authority.

Sonya D. Ferreira
Jun 92 min read


The Empty Pursuit of More: Leadership, Greed, and the Power of Contentment
In the quiet reflections following Mother’s Day, I found myself asking: What is it about mothers that the world finds so endearing? The answer struck me—selfless love. Mothers lead not just with authority, but through sacrifice and care. Their leadership flows from a heart that gives without seeking reward or recognition. In many ways, this is the model all leaders are called to follow: leading by lifting others, not promoting themselves.

Sonya D. Ferreira
May 132 min read


We Carry A Fragrance Into Our Environment
Elijah D. Ferreira, Moore Fragrance - Entrepreneur Our sense of smell is profoundly sensitive, influencing not just our perception of...

Sonya D. Ferreira
Apr 233 min read


Growing Older or Maturing
Dad and Ephraim attend the Avatar Symphony My younger son is a pianist and enjoys the sounds and composition of cinematic scores....

Sonya D. Ferreira
Mar 133 min read


We Need Nathans - Courage to Hold Leaders Accountable
I recently had a discussion with my son about leadership accountability. I was explaining how our approach to those in authority impacts...

Sonya D. Ferreira
Jan 254 min read


What a Difference a Year Makes
I am so proud of Ephraim Ferreira for serenading all the leaders and award recipients who attended the Tampa KMMA Blackbelt Leadership...

Sonya D. Ferreira
Dec 9, 20241 min read


Veteran's Day
Today is Veteran’s Day - a salute to those who kept and are keeping this nation free of tyranny and oppression from our adversaries. It...

Sonya D. Ferreira
Nov 11, 20242 min read


Leadership in the Storm
Storms! They come to all of us in life in various shapes and sizes. No one is exempt from storms and struggles in life or leadership....

Sonya D. Ferreira
Oct 12, 20244 min read


Leaders Need Leadership Too
In today’s fast-paced world, effective leadership is more crucial than ever. Discipleship serves as a vital framework for developing...

Sonya D. Ferreira
Oct 6, 20243 min read
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